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Why speed matters in marketplaces
Online marketplaces promise one key benefit: quick and easy access to the services or products users need. Whether someone is hiring a plumber, booking a tutor, or seeking legal advice, they reach out with high intent and expect timely responses.
However, if providers don’t respond quickly, that initial interest can fade, and deals risk falling through. Studies show that responding within the first 5 minutes after an enquiry can increase conversion rates by up to 100 times compared to waiting 30 minutes. This narrow window is when users are most engaged and ready to decide, making speed an essential driver of marketplace success.
🏃Marketplaces run on momentum
When a user submits a request on a marketplace, they’re operating at high intent and are ready to take action. At this moment, speed becomes the defining factor that separates the providers who win the deal from those who lose it. Research shows that 78% of customers choose the first vendor who replies, making the decision rely entirely on efficiency.
Many marketplaces proudly track response rates, which show how often a seller or service provider eventually replies to enquiries. However, what actually drives conversions and creates trust is how fast you respond.
Platforms that emphasise speed, not just volume, are likely to see consistently better outcomes: higher close rates, stronger customer satisfaction, and lower drop-off rates.
⏱️What is the need for speed in legal matters?
If all the above is true for general services, it’s even more critical in high-trust, high-stakes categories like legal help. When someone reaches out for legal support (whether to lawyers, paralegals, barristers, legal contractors, solicitors etc.), clients are often facing urgent, sensitive, or emotionally charged situations.
Whether it’s a landlord dispute, immigration case, or contract review, the clock is already ticking in the client’s mind. A delayed response isn’t just inconvenient, it can feel dismissive or unprofessional.
Real-time notifications are one of the most effective ways to improve lawyer communication and responsiveness. In today’s mobile-first world, relying on email alerts or requiring lawyers to log into a platform each time they get a new message is not enough.
That’s where Jely comes in. With real-time push notifications, lawyers don’t just get notified, they get full context. Enquiries are delivered instantly to the chat apps they already use most, whether WhatsApp, SMS, or Telegram.
With Jely’s sync feature, any message sent through your legal marketplace is mirrored directly in the lawyer’s preferred chat app, making fast, seamless replies effortless, and ensuring no lead goes cold.
TL;DR - in marketplaces, speed isn’t just a nice to have, it’s a competitive necessity and advantage. Responding quickly not only captures and secures leads but also builds trust and drives better business outcomes.
